Daily Authority: 📱 Smartphone slump

Samsung Galaxy S22 Ultra vs Apple iPhone 13 Pro Max rear on table

Eric Zeman / Android Authority

🌡️ Good morning, and welcome to another sunny Tuesday’s Daily Authority. It’s going to be 35C here today, which I think is a record for Scotland!

Smartphone shipments slump

smartphone shipments top 5 Q2 2022

According to new figures from Canalys released yesterday, global smartphone shipments show a 9% year-over-year drop for Q2 2022.

  • Samsung holds the majority market share at 21%, mostly thanks to demand for its budget-friendly A-Series phones.
  • Apple is a close second with a 17% share as the iPhone 13 continues to be in high demand.
  • Xiaomi, Oppo, and Vivo are all still struggling in China, with 14%, 10%, and 9% shares respectively.
  • These figures are a far cry from Q2 2021 reports which showed Xiaomi was the number two smartphone brand globally, and the number one smartphone brand in Europe, with a 25.3% market share.

The decline isn’t a massive shock given all that’s happening in the world, and it’s a smaller drop than we saw in Q1 2022.

  • In Q1, we saw the global smartphone market shrink by 11%.
  • Every major Android manufacturer lost market share in Q1 2022.
  • North American smartphone shipments, however, were up 3.7% year over year.
  • In Q1, Apple’s market share looked much healthier at 51%.
  • Samsung came in second at 27%, with Motorola a close third and TCL and Google holding 4% and 3%, respectively.

What’s causing the slump?

There are plenty of reasons for the slump:

  • Consumers have slowed their upgrade cycles with devices improving and becoming more robust.
  • As a result of this — as well as the global chip shortage and more general component shortages — phones have also become more expensive (case in point: Sony’s Xperia 1 IV), and consumers are more cautious amid uncertain economic times, with rising unemployment and inflation.
  • Supply chain bottlenecks caused by tightening import laws and customs procedures are delaying shipments.
  • From Canalys Research Analyst Runar Bjørhovde: “Economic headwinds, sluggish demand, and inventory pileup have resulted in vendors rapidly reassessing their portfolio strategies for the rest of 2022. The oversupplied mid-range is an exposed segment for vendors to focus on adjusting new launches, as budget-constrained consumers shift their device purchases toward the lower end.

What will Q3 bring?


💻 An entire country is banning Chromebooks due to Google’s data policies (Android Authority).

🤳 Snap launches Snapchat for Web, bringing the app’s features to desktop, initially for Snapchat Plus subscribers in the US, UK, Canada, Australia, and New Zealand (TechCrunch).

🐈 Feline sci-fi adventure Stray landed on PlayStation 5, PlayStation 4, and PC today, available to download for PS Plus Extra and Premium members at no additional cost, and reviews are in (The Verge).

🎮 Xbox’s summer sale is on with amazing deals on games like Red Dead Redemption II, Far Cry, and more, running until the end of the month (Kotaku).

Tuesday thing

Bob Salem pushes a peanut to the summit of Pikes Peak using a contraption attached to his nose.

He’s not alone, though:

  • The so-called “Peanut Push” is a local challenge that’s been running since the 1920s.
  • Bill Williams did the same in 1929, though it took him 20 days — and supposedly, he did it to earn $500 in a bet.
  • In 1963, Ulysses Baxter completed the challenge, taking eight days.

Bob Salem started his journey to the summit at 9 AM on Saturday, July 9, finishing around sunrise on Friday, July 15. That’s not bad going!

Here’s hoping you have a slightly less strenuous week than Bob,

Paula Beaton, Copy Editor.

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